Business Model

Ayah's business model blends freemium accessibility with Web3 incentives, creating a sustainable "learning economy" that generates revenue while democratizing education. Drawing from successful EdTech platforms like Duolingo (freemium subscriptions) and BitDegree (crypto rewards via partnerships), as well as Coursera's proven strategies, Ayah employs a hybrid approach to ensure profitability in the booming EdTech market, projected to reach $344.72 billion by 2030.

Inspired by Coursera's managed marketplace model, which generated $694.7 million in 2024 revenue through consumer, enterprise, and degree segments, Ayah adopts a freemium structure where core AI tutoring is free for auditing (similar to Coursera's free course access), with upgrades for premium features like personalized paths and certificates. Coursera sells courses via subscriptions (e.g., Coursera Plus for unlimited access) and partnerships with universities/companies for credentials, converting 5-10% of free users to paid.

Ayah mirrors this by offering 7-day premium trials and tiered subscriptions, while expanding revenue through school/enterprise licensing (like Coursera's B2B arm, which accounts for ~1/3 of revenue) and tokenized certifications that hold real-world value. User acquisition leverages viral referrals, marketing (Coursera spent $107M in 2020 for growth), and scholarships/partnerships (e.g., akin to Google's 100,000 scholarships for Coursera certificates).

Business Model Blueprint: Freemium Meets Web3 for Unmatched Scalability

Ayah operates on a freemium model, offering core AI tutoring and basic learn-to-earn features for free to drive user acquisition and retention. Premium tiers, unlocked via $AYAH staking or fiat subscriptions, provide advanced tools like customized curricula and priority AI responses. This mirrors proven strategies in EdTech, where freemium models convert 5-10% of users to paying customers, boosting lifetime value. The Web3 layer introduces decentralized incentives, where users earn $AYAH for engagement, thereby fostering a self-sustaining ecosystem that aligns with BitDegree's mission-based rewards.

Key elements:

• User-Centric Growth: Viral referrals and gamification drive organic adoption.

• B2B Expansion: Partnerships with schools and corporations for bulk licensing.

• Token Economy Integration: $AYAH utilities create network effects, increasing token demand and platform stickiness.